Londis Davis Bryson & Sons stores at High St in UK owner Walter Bryson honored with Impulse Retailer Award in the Asian Trader Awards 2019. In the questionnaire session, Walter Bryson says about the secretes behind the success. He says three main qualities to make him an amazing impulse retailer. “As per a petrol filling station our business is mainly impulse, We stock a full range of impulse crisps drinks and chocolate that are well presented and conveniently placed to disrupt the customers mission to almost guarantee a purchase. we stock the most up to date products as soon as they become available”.
He have merchandised his store overall to achieve maximum sales by mading the front of the store open and airy with open windows and a large serving counter to make customers feel at ease. The team have also grouped the store into specific areas like food for now and food for later as well as bringing in a selection of local products and Costa coffee along with Slush machines and Tango ice blast.
The categories to provide the best impulse-driven sales are dinks including Costa, invested in new refrigeration to stock a large range of soft drinks as well as installing to Costa machines in a purpose built unit for upsell cakes and biscuits with the costa.
He says about two key challenges facing Convenience and explain plans for taking advantage are
Customer Retention and Profitability. The team retain customers by offering a wide range of goods and services at competitive prices along with Local with partnership and also maintain profit margins.